About Me.
The Intersection of Strategy and Craft
With over a decade of experience in the creative industry, I have navigated the shift from traditional graphic design to leading digital-first ecosystems for some of the world’s most recognised brands. My background spans the fast-paced world of iGaming to the global FMCG excellence of Unilever (U-Studio).
I thrive at the heart of the creative process:
​
-
Creative Leadership: Empowering design teams through mentorship and establishing high-efficiency workflows in Figma and Adobe Creative Suite.
-
Global Campaign Production: Delivering cohesive visual narratives across Social, Web, OOH, and Print in 30+ languages and multiple regulated markets.
-
Strategic Execution: Utilising data-driven insights to ensure creative work doesn't just look beautiful but performs at the highest level.
Services
Creative
-
Brand Identity & Evolution
-
Multi-Channel Campaigns
-
Art Direction (Stills & Motion)
Digital & UX
-
Responsive UI/UX Design
-
Design Systems (Figma)
-
Social-First Storytelling
Leadership & Ops
-
Team Mentorship
-
Workflow Optimiation
-
Stakeholder Management