Persil x Arsenal

The Persil x Arsenal partnership campaign is a dynamic collaboration between Unilever’s Dirt Is Good laundry brands and Arsenal Football Club, encompassing both static and animated digital marketing. Announced on August 8, 2023, this two-year deal makes Persil the official partner of Arsenal’s men’s and women’s teams in the UK, with a shared commitment to champion the value of sport and drive peak performance on and off the pitch. Featuring Arsenal forward Bukayo Saka as a global ambassador, the campaign emphasizes superior cleaning, community engagement, and the promotion of sports for mental health and wellbeing, all while highlighting the availability of Persil at Sainsbury’s with special Nectar pricing.